It was another Sunday evening. And I was doing what I had been doing for almost every Sunday night for the better part of a decade… Getting together with a friend to talk about how our week went. And in fairly typical Sunday night fashion the conversation had moved onto movies we’d seen the prior…

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I’m embarrassed to admit it, but I’m a sucker for secret formulas. I remember sitting in my dorm room back in college watching some infomercial on late night television tell me how if I could just learn to place tiny inexpensive classified ads into newspapers all over the country (yes, I realize I’m dating myself…

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